Introduction to Digital Marketing
Whether you are new to digital marketing or looking to improve your skills, this workshop will help you get more out of the digital environment for your business. Take the guess work out of digital marketing with this introductory workshop.
The workshop will be led by Simon Goodrich. Simon is Co-Founder and Managing Director of Portable, a digital and design Innovation Company that helps forwarding thinking organisations transform the way they work. Over the past 10 years, it’s committed to working to solve complex problems across the finance, legal, community and health sectors both here in Australia and the US.
Simon serves as the Australian Ambassador for the New York-based Webby Awards, the Oscars for online, sits on the board of HISA, the digital health peak body, leading their innovation portfolio. He is an active mentor in the Melbourne University Accelerator Program, supporting innovative start-ups and is an Adjunct Fellow at the Sir Zelman Cowan Centre at Victoria University, supporting innovation in the justice space. He is past National President of AIMIA, at the time the peak digital body in Australia
This half-day workshop will give you tangible tools and examples to help your business grow with digital. Topics covered will include the following:
101 on digital marketing and strategy – covering the basics we all should know
Questions to ask people you're working with in the space - if you're working with external developers, social media managers and digital marketers to ensure you're getting the best outcome
Online services you should know about - tools to save your business time and money and make you more productive
Getting together your Digital Strategy Canvas - developing the building blocks for your future digital presence.
Lunch and refreshments are included in ticket price.